ZEISS Optical began nationwide lens protection

January 14, 2024

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The act of selling counterfeit lenses under the ZEISS brand not only disturbed the normal market order, but also seriously damaged the legitimate rights and interests of consumers. On the occasion of the annual 3.15 Consumer Rights Day, Carl Zeiss Optics (Guangzhou) Co., Ltd. cooperated with the relevant national functional departments to carry out nationwide anti-counterfeiting actions in response to counterfeiting and counterfeiting on the market. The anti-counterfeiting campaign aims to deter illegal elements. The head of Zeiss Optics claimed that in the future, Zeiss will normalize anti-counterfeiting operations to safeguard the legitimate rights and interests of consumers, distributors and Zeiss Optics.

It is reported that ZEISS Optics’ anti-counterfeit target not only covers nation-wide physical stores, but also includes online sales channels. Targeted consumer rights protection actions have been taken for sales outlets and e-commerce businesses that have more complaints from consumers and distributors.

Since the beginning of this year's operation in February, ZEISS Optics has joined industry, commerce, quality supervision, public security, courts, and other departments to conduct a comprehensive investigation and crackdown on the manufacture and sale of counterfeit Zeiss lens products. According to statistics, as of March 14th, the counterfeit operations found a total of more than 20 counterfeit Zeiss product merchants, covering many areas such as South China and North China.

> At the same time, ZEISS Optics has also discovered that certain businesses use Hong Kong’s legal requirements for registering company names to be relatively free, and through the use of brand names, they register Hong Kong’s so-called “Karl Zeiss Deutschland GmbH” and then mislead consumers in the mainland. Propaganda. In view of the above, Zeiss Optical immediately organized a Hong Kong lawyer and initiated a complaint according to law. It eventually received the approval of the Hong Kong government and withdrew this company name that misled consumers.

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The company named “Brand-named” was ordered by the relevant department to change the name

According to the responsible person responsible for the anti-counterfeiting campaign, the Zeiss company adhered to the principle of “finding together and cracking down together” on the Chinese market in the name of Zeiss under the pretext of manufacturing and selling counterfeit Zeiss products. Responsibility will never be tolerated. In order to effectively ensure the interests of consumers and the legitimate interests of ZEISS IPR.

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